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Since services are intangible, so KPIs for services must be qualitative in all circumstances.

Since services are intangible, so KPIs for services must be qualitative in all circumstances. Is this statement correct?

A.

No, KPIs for services must always be quantitative so that they can be measured easily

B.

No, some KPIs for services are measurable by means of outcome, time and space performed

C.

Yes, quantitative KPIs are limited to timeliness of supply of goods, defective rates and in-full quantities, which are applied to monitor supplier of physical goods

D.

Yes, the only measure mattered to supply of services is end-users' satisfaction

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