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XYZ Ltd operates in the plumbing and heating industry.

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XYZ Ltd operates in the plumbing and heating industry. The company has developed and patented a new range of alternative products, using a different material from conventional brass that offers substantial cost savings. XYZ Ltd plans to launch the full range of new products. Will this change the impact on competitive forces in the market?

A.

Yes, this development has created substitute products

B.

Yes, this development has created the threat of new entrants

C.

No, this development does not impact supplier bargaining power

D.

No, this development does not impact buyer bargaining power

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