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When analysing a market, the availability of substitute products or suppliers is the only competitive...

When analysing a market, the availability of substitute products or suppliers is the only competitive force to consider. Is this statement correct?

A.

No, availability of substitutes is not a competitive market force

B.

No, other forces include the threat of new entrants and bargaining strength of buyers and suppliers

C.

Yes, substitute products and therefore cost is the source of all competition

D.

Yes, it is the only competitive force relevant to procurement

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