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A supplier of software has received a request to quote for a product.

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A supplier of software has received a request to quote for a product. The software supplier considers that the buying organisation making the request provides relatively little benefit or alignment to their own strategy. Which one of the following options describes how the supplier might react to the buyer?

A.

The supplier will seek to exploit the situation and drive a high price

B.

The supplier will attempt to foster a strategic relationship with the buyer

C.

The supplier will provide the buyer with attractive additional software support benefits

D.

The supplier will seek to offer the lowest price possible

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