A service provider is launching a new service.

For a target market with limited internet experience and unlikely to use social media, the best method of providing user support is to "Provide simple online support and contact numbers for the service desk." ITIL 4 emphasizes the importance of understanding your users and tailoring support methods to their needs and capabilities. In this scenario, simple and direct support mechanisms such as basic online resources combined with traditional contact methods are most appropriate, as they cater to the users' comfort levels and accessibility​​.