An organization sells products which have rapidly-changing features and functionality.

The organization is using a traditional, big-design-up-front approach in a market where features and customer expectations change quickly. That creates a high risk of slow delivery, outdated requirements, and missed market opportunities. Minimum viable products are especially beneficial here because they allow the organization to release sooner, gather feedback faster, and evolve the product based on actual user response.

A/B testing is useful, but generally after something is already in use. Cost of delay is a prioritization concept rather than the main delivery technique needed here. ROI is a financial evaluation method, not the primary operational change required.

C is best because MVPs help the organization shift from long, fully-specified delivery cycles to faster learning and earlier value realization, which is a core HVIT theme.

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