The actions of the media and press have a profound impact on the long-term performance,...

 The media and press have a profound impact on the long-term performance, or in some cases, the survival of an organization, especially in the aftermath of a disruptive incident. The media and press can influence the perception and reputation of the organization, as well as the expectations and satisfaction of its stakeholders, such as customers, suppliers, regulators, employees, and the general public. Therefore, it is important for the organization to establish and maintain a positive relationship with the media and press, and to communicate effectively and transparently during and after a crisis. ISO 22301:2019, Clause 8.4.3, requires the organization to establish, implement, and maintain a documented procedure to manage communications with relevant interested parties during a disruptive incident. The procedure should include the identification of the spokesperson(s) who will communicate with the media and press, the preparation of key messages and statements, the approval and distribution of information, and the monitoring and evaluation of the effectiveness of the communications. The organization should also consider the potential legal andethical implications of its communications, and ensure that the information provided is accurate, consistent, and timely. References: ISO 22301:2019, Clause 8.4.3; ISO 22301 Auditing eBook, Chapter 4.3.3.