Which operational customer relationship management (CRM) technology maintains customer data and identifies prospective customers for...

Operational CRM Overview:

Operational CRM technologies support day-to-day customer interactions and data management.

Contact management is the specific technology used to store customer information, track interactions, and manage future sales opportunities.

Application in the Scenario:

Maintaining customer data and identifying prospective customers for future sales are core functions of contact management systems in CRM.

Why Other Options Are Incorrect:

Option A (Cross-selling): Cross-selling is a sales strategy, not a CRM technology.

Option B (Campaign management): Campaign management focuses on organizing marketing campaigns.

Option C (Call scripting): Call scripting aids in customer interactions but does not manage customer data.