What is a customer relationship management (CRM) system used for?

Purpose of a Customer Relationship Management (CRM) System:

CRM systems focus on managing customer interactions to build long-term relationships.

They provide tools for sales, marketing, customer service, and analytics to enhance customer satisfaction and retention.

Key Objectives of CRM Systems:

Increase customer loyalty: By personalizing experiences and addressing customer needs effectively.

Boost profitability: Through targeted marketing, better customer insights, and optimized resource allocation.

Incorrect Options Analysis:

A. Decision-making support: CRM provides customer interaction insights, not fundamental decision-making tools.

B. Business functions: Covers ERP systems, not CRM.

C. Supplier relations: Focus is on customer relations, not suppliers.

References and Documents of Information Technology Management:

"CRM Best Practices for Business Success" (Salesforce Whitepaper).

ITIL 4 Service Design: CRM Integration (Axelos).