When you use multiple price lists.

When using multiple price lists in Salesforce Industries CPQ, it is possible to assign more than one base price to the same product. This feature allows businesses to cater to different market segments, geographic locations, or customer types with varying pricing strategies. Multiple price lists enable different pricing structures under various scenarios, providing flexibility in how products are priced according to differing business needs and customer demands. This approach helps in targeting specific markets more effectively while maintaining coherent pricing strategies across the board.