In light of increasing emission taxes in the European Union, a car manufacturer introduced a...

A focus strategy targets a specific market segment, geographical area, or niche customer base rather than competing in the entire market.

Why Option D (Focus strategy) is Correct:

The car manufacturer introduced a hybrid vehicle specifically for the European market to address increasing emission taxes, meaning they are focusing on a specific region and customer need.

Focus strategy aims at tailoring products to meet the needs of a particular group of consumers (e.g., environmentally conscious European customers).

Why Other Options Are Incorrect:

Option A (Reactive strategy):

Incorrect because while the company is responding to regulatory changes, "reactive strategy" is not a recognized competitive strategy under Porter’s model.

Option B (Cost leadership strategy):

Incorrect because cost leadership focuses on minimizing costs and offering the lowest price in the broad market. This scenario does not emphasize cost reduction.

Option C (Differentiation strategy):

Incorrect because differentiation involves offering unique products across a broad market, whereas the hybrid vehicle is targeted specifically for the European market.

IIA Practice Guide – "Auditing Strategic Risk Management": Discusses competitive strategies, including focus strategy.

Porter's Competitive Strategy Model: Defines focus strategy as targeting a niche market.

COSO ERM Framework – "Strategic Decision-Making": Recommends market-specific focus strategies to mitigate regulatory risks.

IIA References: