What is a key difference between objectives that "Change the Organization" and those that "Run...

Objectives that "Change the Organization" are established by the board of directors, while objectives that "Run the Organization" are established by the management team

Objectives that "Change the Organization" are related to the organization's financial performance, while objectives that "Run the Organization" are related to the organization's legal compliance

Objectives that "Change the Organization" focus on change management, employee training and development, while objectives that "Run the Organization" focus on customer satisfaction and sales growth

Objectives that "Change the Organization" inspire progress and produce new value, while objectives that "Run the Organization" allow the organization to maintain what it has achieved, preserve existing value, and notice when value erodes or atrophies