Culture is difficult or even impossible to "design" because:

Culture is considered an emergent property, meaning it arises naturally from the shared values, beliefs, behaviors, and interactions within an organization.

Why Culture is Hard to Design:

It is not something that can be imposed or dictated; instead, it develops organically over time.

Attempts to "design" culture must focus on influencing core elements (e.g., leadership behavior, shared values) rather than directly creating it.

Emergent Nature:

Culture evolves from complex interactions among people and systems, making it difficult to control or predetermine.

Why Other Options Are Incorrect:

A: Motivation can drive change, but culture's complexity is a deeper challenge.

C: While culture-building may take time, this is not the primary reason for its design challenges.

D: Subcultures exist but are part of the emergent nature of overall culture.