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You tried using Reach Planner to create a forecast for your new awareness Video campaign,...

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You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

A.

Because you used Reach Planner during the least optimal time of day.

B.

Because you built a campaign that didn't match the plan settings in Reach Planner.

C.

Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.

D.

Because Reach Planner forecasts aren’t compatible with awareness campaigns.

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