A business owner wants to measure the unique reach and frequency in their awareness Video...

They'll get to see the terms people were searching for when seeing their ads.

They'll evaluate media efficiency by measuring the share of impressions the user may have a chance to see.

They'll see how many ads served to how many people and how many times, across devices and formats.

They'll measure lift and ad recall metrics, which are closer to marketing goals than traditional metrics like clicks and impressions.