Universal Containers wants their Technicians to capture potential up-sell opportunities identified during site visits that...

Create a Service Appointment Quick Action to create a Lead record and add it to the appropriate page layout.

Create a Web-to-Lead page that submits to the inside sales team. Add a link to the Case Page Layout.

Create a Public Group for the inside sales team, and share Work Orders to the group via Sharing Rules.

Configure a Flow against Cases that auto-creates leads and assigns them to the insides sales team Queue.