Ursa Major Solar is utilizing audience targeting for specific components in its portal.

Audience targeting allows you to display different content to different audiences based on criteria such as profile, location, domain, or user. However, there are some limitations of audience targeting, such as:

You can’t assign audiences to the components in the template header and footer sections. These sections are shared across all pages in your site and can’t be customizedfor different audiences.

You can’t assign record-based criteria to a component or branding set. Record-based criteria are only available for page variations and navigation menu items.