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YYY is a profit-seeking provider of television channels.

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YYY is a profit-seeking provider of television channels. It broadcasts to some 55 countries using satellite and cable technologies. It also commissions and produces about 30% of the programs it broadcasts, to give it a unique competitive advantage against other broadcasters.

 

Web 2.0 provides new opportunities for YYY and it has developed a strong social media component to its programming schedules to increase audience engagement.

 

Keeping YYY's divisions working together is crucial to its success as a business.

 

Which of the following methods of divisional Performance Measurement would you recommend to YYY? 

A.

Kaplan and Norton's Balanced Scorecard

B.

Lynch and Cross's Performance Pyramid

C.

Stern Stewart's Economic Value Added (EVA)

D.

Rappaport's Shareholder Value Analysis (SVA)

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