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Porter suggests that competitive advantage arises from the implementation of a generic strategy which best...

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Porter suggests that competitive advantage arises from the implementation of a generic strategy which best fits the organisation's environment. Which of the following are generic strategies'? Select ALL that apply.

A.

A strategy which is based upon the business organising itself as the lowest-cost producer in its industry.

B.

A strategy based upon persuading customers that its products or services are superior to its competitors products and services

C.

A strategy which is based upon the organisation achieving cost-parity with its competitors.

D.

A strategy in which its products or services are directed to a segment of the market rather than the market as a whole.

E.

A strategy based upon persuading customers its products or services are of equivalent value to those of the market leader.

F.

A strategy which makes investment decisions guided by a product's position in a product/market matrix.

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