Company AA has decided that it needs to improve its strategic decision-making process and is...

A company taking a flexible scenario approach plays a 'wait and see' game. It is a safe strategy but sacrifices first mover advantages.

When undertaking Scenario Planning the company will need to identify the key areas of certainty and their drivers.

Scenario Planning forces management to look externally at the wider business environment rather than focusing internally.

A company which designs a strategy based on the scenario most attractive to the firm is using a 'hedge' approach.

Scenario Planning helps a company to identify and cope with the key uncertainties to which it will be exposed.