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BBB discharges small quantities of non-harmful material into the atmosphere as a by-product of its...

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BBB discharges small quantities of non-harmful material into the atmosphere as a by-product of its manufacturing process. BBB has been criticised by an environmental journalist who called BBB a polluter.

BBB wishes to influence opinion in its favour and has identified a number of strategic responses to achieve this objective.

Which of the following strategic responses should BBB implement?

A.

Employ Public Relations consultants.

B.

Change its manufacturing process to eliminate the by-product

C.

Do nothing.

D.

Lobby its National Government

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