Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization...

CIMA E3 Question Answer

Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.

Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

Diversification using new products in new markets.

Product development using new products in new markets.

Market development using existing products in new markets.

Market penetration using existing products within existing markets.

Market penetration using existing products in new markets.

Market penetration using new products within existing markets.

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