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T is the head of the marketing department in company Z.

T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mix was later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?

A.

Physical evidence

B.

People

C.

Processes

D.

Place

E.

Price

F.

Promotion

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