CIMA E1 Question Answer
T is the head of the marketing department in company Z. There have been several new recruits into the department recently and T is introducing them to the marketing mix. T explains that the original marketing mix had only 4 Ps. However, this was focused primarily around the manufacturing industry. The mix was later extended to include an extra 3 Ps for use in the service industry. Which THREE of the following are the extra 3 Ps?

