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A is developing a new mission statement.

A is developing a new mission statement. Which TWO of the following should NOT be included?

A.

The main business A is concerned with.

B.

The main purpose of A.

C.

A brief summary of A's values and beliefs.

D.

What will be achieved in 20 years' time.

E.

Detailed values such as respect, integrity, diversity, teamwork and innovation.

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