A company is developing a new ecommerce platform on AWS.

The correct answer is B because Amazon EventBridge is designed for building loosely coupled event-driven architectures . In this scenario, when an order is placed, the order processing system can publish a single event to an EventBridge event bus. Then, multiple independent consumers can react to that event through separate rules and targets . This matches the requirement to update inventory, send email, notify shipping, and update order history without tightly coupling those actions together.

EventBridge is especially well suited when the company wants to add new processing steps later . A new consumer can be added simply by creating another rule and target for the existing order event, without changing the original order submission code or the existing consumers. This supports extensibility and separation of concerns, which are key goals of event-driven design.

Option A is less appropriate because a single Lambda function that directly calls every downstream system becomes tightly coupled and harder to extend. Option C supports fan-out, but EventBridge provides richer routing, filtering, and event bus semantics for enterprise event-driven workflows. Option D is useful for workflow orchestration, but it creates a more centrally orchestrated pattern rather than the looser publish-and-subscribe model requested in the question.

AWS guidance for modern event-driven architectures emphasizes publishing events and allowing interested services to subscribe independently. EventBridge provides native routing and integration with many AWS services, making it easy to evolve the architecture over time. Therefore, B is the best answer for achieving loose coupling and future extensibility.