A major retail organization is experiencing declining sales and wants to boost its online business.

When independent Dev and Ops teams adopt DevOps practices without coordination, results are limited.

The most important action IT management can take is tocreate a shared vision, goals, and incentives.

Shared goals align everyone to business outcomes, reduce conflicting priorities, and foster real collaboration.

Why not the others?

Intelligent risk taking(A) andhigh-trust culture(C) are important, but without a shared vision, teams won’t move in the same direction.

Customer focus(D) is essential, but won’t create cross-team alignment by itself.

Reference/Extract:

“Creating a shared vision and goals across Dev and Ops is critical to breaking down silos and delivering end-to-end value to the business.”

—The Phoenix Project,Accelerate, and PeopleCert DevOps Foundation v3.6 Section 3.3