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Luxury Retailers created a segment targeting high value customers that it activates throughMarketing Cloud for...

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Luxury Retailers created a segment targeting high value customers that it activates through

Marketing Cloud for email communication. The company notices that the activated count is smaller

than the segment count.

What is a reason for this?

A.

Marketing Cloud activations apply a frequency cap and limit the number of records that can besent in an activation.

B.

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If theindividual does not have a related Contact Point, it will not be activated.

C.

Marketing Cloud activations automatically suppress individuals who are unengaged and have notopened or clicked on an email in the last six months.

D.

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.

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