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Section B (2 Mark)Rajiv's company was just surprised by a new competitor in their field.

Section B (2 Mark)

Rajiv's company was just surprised by a new competitor in their field. Rajiv wants to plan a way for his business to retake the lead. For this purpose, Rajiv offered a plan to compete in the market. Which one of the following parts of the strategic landscape has been described?

A.

Strategy initiation

B.

Strategy formulation

C.

Strategy implementation

D.

Strategy assessment

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