A company uses containers to implement a web application.

The canary deployment model is an approach where a new feature or service is rolled out to a small subset of users before being deployed widely. This method allows the company to test the impact of the new feature in the production environment with a limited scope, minimizing risk and potential cost implications if issues arise. This approach contrasts with blue-green deployments, which involve switching between two identical environments; rolling deployments, which gradually update all instances; and in-place deployments, which update the current environment. The canary model is particularly suited for targeting specific user groups and gathering feedback before a full rollout.