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The board of directors announces an increase in its dividend from $0.

The board of directors announces an increase in its dividend from $0.11/share to $0.15/share. Over the next two quarters, management notices that its investor base has shifted to include a large percentage of pension funds and endowment funds. This is the result of:

A.

the clientele effect.

B.

the ex-dividend date.

C.

the dividend reinvestment plan.

D.

dividend capture.

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