Which of the following activities occurs during the Measure phase of a DMADV project?

In DMADV, the Measure phase focuses on translating customer needs into measurable design requirements. This includes identifying critical-to-quality characteristics and specifying the parameters associated with those CTQ requirements. The team takes voice-of-the-customer information gathered during Define and turns it into quantifiable targets that the design must meet. This is why specifying parameters for CTQ requirements is the correct answer. Evaluating CTQ results from a pilot occurs later, typically closer to Verify, once the design has been developed and tested. Linking requirements to design features is more characteristic of the Analyze or Design work, where the team connects customer needs to technical solutions through methods such as QFD. Determining capability of the new process also occurs later once a process design exists and performance can be assessed. In Black Belt DFSS practice, the Measure phase is where customer requirements become measurable design expectations that guide all subsequent concept selection and development. Therefore, the correct answer is B, because CTQ parameter specification is a defining activity of the Measure phase in DMADV.

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