Answer: Lack of involvement by management
Management's unwillingness to accept full responsibility for all defects
Failure to determine the cost associated with defects (i.e., poor quality)
Failure to initiate a program to "manage defects"
Lack of emphasis on processes and measurement
Failure to enforce standards
Failure to reward people for following processes
Lack of knowledge about quality
Lack of a quality vocabulary, which makes it difficult to communicate quality problems and objectives
Lack of knowledge of the principles of quality (i.e., what is necessary to make it happen)
No categorization scheme for defects (i.e., naming of defects by type)
No information on the occurrence of defects by type, by frequency, and by location
Unknown defect expectation rates for new products
Defect-prone processes unknown or unidentified
Defect-prone products unknown or unidentified
An economical means for identifying defects unknown
Proven quality solutions are unknown and unused