Which of the following scenarios represents a correct application of the Supply-Chain Operations Reference-model (SCOR)?

Context: The Supply-Chain Operations Reference-model (SCOR) provides a framework for improving supply chain performance.

Options Breakdown:

A. Sales and marketing refers to SCOR to improve demand generation: SCOR is primarily focused on supply chain processes, not sales and marketing.

B. Production and engineering uses SCOR best practices to design a new "make" process flow: SCOR provides best practices and processes for production, aligning with designing a "make" process.

C. Distribution and logistics selects suppliers from the SCOR reference list: SCOR does not provide a reference list of suppliers.

D. Marketing and development incorporates SCOR Level I metrics for new product design: SCOR metrics are generally applied to supply chain operations, not directly to marketing and product development.

Correct Answer Justification: SCOR is used to improve and design supply chain processes, including production and engineering activities, making this the correct application of the model.

References:

SCOR model documentation

Industry case studies on SCOR implementation in production and engineering