A company manufactures special products for select customers.

The company's strategy of switching production lines based on demand indicates a flexible approach to market conditions. Here's the explanation:

Special Products for Select Customers: Initially, the company focuses on manufacturing niche products for specific customers, indicating a customer-focused approach.

Switching to Commodity Products: When demand drops, the company shifts to producing commodity products that can be sold on the open market. This ensures continuous production and cash flow.

Multiple Downstream Channels:

Specialized Products Channel: For select customers, tailored to specific needs.

Commodity Products Channel: Open market sales, providing a broader market reach and flexibility.

Strategic Flexibility: This strategy leverages multiple downstream channels to optimize resource utilization, manage risks, and ensure financial stability.

References

Porter, M. E. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.

Hill, T. (2000). Manufacturing Strategy: Text and Cases. Palgrave Macmillan.