Northern Trail Outfitters wants to implement a Welcome email.

Since they are using Marketing Cloud Connect, the best real-time option is Salesforce Triggered Sends. When a new Contact or Lead is created in Sales Cloud (via the website sign-up form), a Triggered Send can immediately deploy the Welcome Email via Marketing Cloud.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Salesforce Triggered Sends Overview

→ "Triggered Sends allow Salesforce to initiate an immediate email send from Marketing Cloud when a record meets specified conditions."

Source: Salesforce Marketing Cloud Connect Guide

→ "Use Salesforce Triggered Sends to capture and act on real-time interactions like new sign-ups or opportunities."

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