Northern Trail Outfitters wants a simple segmentation strategy for identifying subscribers for their emails.

For a simple segmentation strategy, using a List model combined with Groups (filtered or random) is the easiest approach. Lists are simpler than Data Extensions, require less setup, and Groups allow basic segmentation directly in Email Studio or Journey Builder for Single Send Journeys.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Lists and Groups Overview

→ "Lists are ideal for marketers who need simple audience management. Groups (filtered or random) can be used for segmentation without advanced data modeling."

Source: Salesforce Help – Single Send Journeys

→ "Use Single Send Journeys with Groups to deliver a quick, straightforward email send without complex segmentation logic."

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