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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback.

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Northern Trail Outfitters (NTO) wants to use Marketing Cloud to gather customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.

What approach would a consultant recommend?

A.

Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud.

B.

Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.

C.

Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

D.

Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.

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