Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.

If Email Address is used as the Subscriber Key instead of ContactID or LeadID, Salesforce cannot map tracking data back to the CRM records, because Marketing Cloud Connect requires a direct relationship to a Lead, Contact, or User ID.

If Individual Level Tracking is not enabled in the Marketing Cloud Connector settings, tracking information is not pushed back to individual Contact or Lead records.

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Exact Extracts from Salesforce Documentation:

Source: Salesforce Help – Marketing Cloud Connect Tracking

→ "Marketing Cloud Connect tracking requires that Subscriber Key matches ContactID, LeadID, or UserID. If Email Address is used instead, tracking cannot be attributed."

Source: Salesforce Help – Individual Email Results Tracking

→ "Individual Level Tracking must be selected to enable tracking data writeback at the individual record level."

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