Cloud Kicks has a Web-to-Lead form on its website.

When troubleshooting leads routing to the default lead owner, the consultant should validate that the new picklist values are part of the Lead assignment rule criteria. Here’s why:

Assignment Rule Logic: If the newly added picklist values are not included in the lead assignment rules, Salesforce will not recognize them for routing and will instead send leads to the default owner. Ensuring the criteria cover all picklist options is essential for correct routing.

Consistency with Web-to-Lead: The lead assignment rules must align with the Web-to-Lead form options. If the form contains new picklist values, these values must also be accounted for in the assignment criteria.

Salesforce Best Practices: Salesforce recommends regularly reviewing and updating assignment rules, especially after adding new fields or values that impact lead routing.