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A business unit is implementing a data analytics platform to enhance its customer relationship management...

A business unit is implementing a data analytics platform to enhance its customer relationship management (CRM) system primarily to process data that has been provided by its customers. Which of the following presents the GREATEST risk to the organization's reputation?

A.

Third-party software is used for data analytics.

B.

Data usage exceeds individual consent.

C.

Revenue generated is not disclosed to customers.

D.

Use of a data analytics system is not disclosed to customers.

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