A business unit is implementing a data analytics platform to enhance its customer relationship management...

Data usage exceeding individual consent presents the greatest risk to the organization’s reputation, as it violates the privacy and trust of the customers and exposes the organization to legal and regulatory liabilities. Customers have the right to know and control how their personal data is collected, processed, and shared by the organization, and they expect the organization to respect their preferences and comply with the applicable laws and standards. If the organization uses the data for purposes beyond the scope of the consent, or without obtaining the consent in the first place, it may damage its reputation and lose its customers’ loyalty and confidence. Third-party software used for data analytics, revenue generated from data analytics, and use of a data analytics system are not inherently risky to the organization’s reputation, as long as they are transparent, secure, and ethical. References = Most Asked CRISC Exam Questions and Answers - The Knowledge Academy; ISACA Certified in Risk and Information Systems Control (CRISC) Certification Exam Question and Answers, question 203.