Which steps are contained in the first phase of experience mapping?
A.
Prioritize and create storyboards.
B.
Tell and sketch the story.
C.
Conduct data gathering.
D.
Identify moments of truth.
The Answer Is:
C
This question includes an explanation.
Explanation:
This question aligns with Design and Innovation , specifically experience mapping and human-centered design. In CPXP methodology, the first phase of experience mapping focuses on gathering data to understand the current state of the patient journey. Option C is correct because data gathering —through interviews, observations, feedback, and other qualitative and quantitative sources—is essential before any analysis or design work begins. This phase establishes a comprehensive understanding of patient and family experiences. Option B (tell and sketch the story) and Option D (identify moments of truth) occur in later phases when insights are synthesized. Option A (prioritize and create storyboards) is part of solution development. CPXP emphasizes that effective innovation begins with deep understanding , making data gathering the foundational first step.
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