Comprehensive Detailed Explanation
SWOT analysis is a business-planning tool taught in NASM’s professional development section, designed to help trainers identify internal and external factors affecting their practice. NASM defines SWOT as:
Strengths: internal advantages like skills, education, or client rapport.
Weaknesses: internal limitations, such as lack of experience in a niche.
Opportunities: external possibilities for growth, like emerging markets or new certifications.
Threats: external challenges like competition or economic downturns.
This structured self-assessment enables personal trainers to strategically plan their services and marketing to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats.
