Which of the following is one of the four P's of a marketing plan?

The Four P’s of marketing—Product, Price, Promotion, and Place—are a foundational business concept emphasized in the NASM CPT7 Study Guide. NASM states: “The Four Ps of marketing include product, price, promotion, and place”. In a personal training context, the “product” refers to the actual service or program offered—such as private sessions, group training, or online coaching—and the value it brings to the client. It’s the core of the marketing message because it defines what you’re selling. The other Ps address cost (price), awareness (promotion), and delivery method/location (place). The options profession, performance, and payroll are not part of this established framework. Thus, “Product” is the correct choice.