When starting an external benchmarking study, a firm must first:

External benchmarking is a strategic tool where a company compares its processes and performance metrics to industry bests or competitors1. Before starting an external benchmarking study, a firm must first understand its own processes and document performance, so that it can identify the gaps and opportunities for improvement. This is also a requirement for regulatory compliance2. Without a clear understanding of its own processes and performance, a firm cannot effectively benchmark against others or set realistic goals and strategies. References:

•What Is External Benchmarking? (with picture) - Smart Capital Mind

•5 Strategies for Effective ASC External Benchmarking - Becker’s ASC