In the sales and operations planning (S&OP) process, the demand management function provides:
A.
Information not included in the forecast
B.
A measurement of forecast accuracy
C.
A correction of forecast errors
D.
A more detailed forecast
The Answer Is:
A
This question includes an explanation.
Explanation:
The demand management function brings qualitative insights like market intelligence, promotions, and competitor actions that are not part of statistical forecasts. These are integrated during S&OP reviews to align demand and supply effectively.
“Demand management supplements forecast data with inputs not captured in historical forecasting models.”
— CPIM SMR Module – Sales & Operations Planning Role of Demand Management
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