Which of the following attributes describes a company with a global strategy?
A.
Ituses the same basic competitive style worldwide and focuses efforts on buildingglobal brands.
B.
Itcustomizes the basic competitive style to fit markets but focuses efforts on building global brands.
C.
Itcoordinates major strategic decisions worldwide but gives country managers wide strategy-making latitude.
D.
Itoperates plants in many host countries and uses decentralized distribution.
The Answer Is:
A
This question includes an explanation.
Explanation:
A company with a global strategy seeks to achieve a competitive advantage by standardizing its products, processes, and marketing across different countries. It leverages economies of scale and scope, as well as global brand recognition, to gain market share and profitability. It does not adapt to local preferences or conditions, but rather imposes a uniform approach to all markets. References: EXAM CONTENT MANUAL PREVIEW, page 6, section 1.1.2. Strategic Supply Chain Management: The Five Core Disciplines for Top Performance, Second Edition, page 19, section 1.2.
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