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A service provider has experienced diminished value and stagnant results within an important category.

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A service provider has experienced diminished value and stagnant results within an important category. Which of the following is the BEST course of action the firm can take to improve the category strategy?

A.

Open existing contracts and retender them

B.

Network with suppliers and launch RFIs to look at alternative solutions

C.

Conduct category rotation to bring a different viewpoint to the management of the category

D.

Conduct an in-house survey with key stakeholders

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