What is the first step in implementing quality function deployment (QFD)?

The first step in implementing Quality Function Deployment (QFD) is to identify the customer requirements. QFD is a methodology that focuses on gathering customer needs and preferences and then translating them into product features or services. By listening to the voice of the customer (VOC), organizations can ensure that their products align with customer expectations and improve overall satisfaction12. Once the customer requirements are identified, subsequent steps involve analyzing relationships between customer desires, product design, and technical requirements3.