The definition and communication of the quality vision, mission, and goals of a company is...

The senior management team plays a crucial role in setting the strategic direction for the organization. They define the overall vision, mission, and goals, which guide the company’s activities and decisions. These high-level objectives are essential for aligning the entire organization toward a common purpose and ensuring that quality is integrated into the company’s core values and strategic planning. While other roles, such as individual quality managers and quality process teams, contribute to quality initiatives, the ultimate responsibility for defining and communicating the company’s quality vision lies with senior management1.

 1: ASQ Certified Manager of Quality/Organizational Excellence