The best way to shorten the development cycle for introducing new products to the marketplace...

 Involving critical suppliers early in the development process can significantly reduce the time to market for new products. These suppliers can provide valuable insights into the manufacturability of the design, potential cost savings, and innovative materials or processes. By collaborating closely with these suppliers, companies can streamline the design process, reduce the need for later modifications, and ensure a smoother transition from development to production.

References: This approach is supported by the ASQ Manager Of Quality/Organizational Excellence, which emphasizes the importance of establishing and monitoring customer/supplier relations and involving key stakeholders in strategic planning and deployment initiatives1. Additionally, it aligns with the principles of organizational excellence that advocate for the engagement of all levels of the organization in continual improvement, including the integration of suppliers into the development process2.